Mastering Audience Targeting: Essential Audit Steps for LinkedIn Campaigns 🔍 📊

Auditing you targeting in each step of your funnel is immensely important as you grow your marketable audiences within LinkedIn. Especially as you receive more and more budget 💰. The last thing you want is to have the ability to expand your impressions and clicks to an audience that you do not want to saturate. Here are some quick tips on how you can run a general audit.

Step 🕐: Review who you are currently targeting 👀 📋

Create a spreadsheet, go into each campaign, and pull all the audience information from each campaign. If there are any audiences that have been created from website visits and/or ad formats, dive into those audiences within the audience report. Get as granular as you can to better understand your audience. Remember, LinkedIn recommends an audience be between 50k and 300k.

Step 🕑: Review all target account, title, seniority, and function targeting with relevant stakeholders 🤝

This is one of the most important steps. The last thing you want to do is go rogue and create an audience that no one with the proper knowledge would advise you against.

Step 🕒: Stay involved with who you are targeting 🔄 📈

Regularly review demographics reporting, audience penetration, and lead quality to make sure you are saturating the right audience. Once a less than optimal audience is out of the bag, it could lead to massive amounts of waste and poor campaign performance down the line. All of which leads to re-starting campaigns that may take months to repopulate a more desirable audience.

Step 🕓: Remain Connected with your audience stakeholders 🔗

If you see a new lead come in from a different title? Review it with a stakeholder. Has a new title entered into your audience? Review with a stakeholder. You find a new title and/or skill that might be a good fit to target? Review with a stakeholder. Staying as close to the ether as possible with your targeting will lead to increased performance down the line.

⚠️ Caution: Be Weary of testing new audiences too soon ⏳

You should always focus on finding your ideal, core audience that you are going to be building a relationship with in the coming months and/or years. Once you have that nailed down, THEN you start to test other audiences. It is easy to get caught up in the anxiety of testing without truly understanding who you should be targeting in the first place.

These core best practices with an audience audit can help elevate a lot of ambiguous stress as you continue to optimize your LinkedIn Account. The last thing you want is to be placed under the weight of adding more budget to increase results when you simply can’t deliver because your targeting is off.

One of you main goals with these audits is to jump ahead of future budget increases so your audience is ready to perform. 🚀

Feel free to like and share the LinkedIn post where this blog originated from.